When I came across this video on social media, it hit me right in my geeky gamer feels!
This short film, called “Player Two“, was ostensibly based on a true story.
In response to a YouTube video titled “Can Video Games Be a Spiritual Experience?”, one commenter shared the story of how he had lost his father at a young age and reconnected with his ghost via a shared video game.
Here’s the video:
As a marketer and corporate communicator, I cannot help but note that this inadvertently serves as a great ad to the Microsoft Xbox. It’s a powerful, emotional story that does a great job humanizing the brand, video gaming, as well as the technology. Not a bad achievement in just under 2 minutes!
Now, Adweek has published an interview with John Wikstrom – the filmmaker behind “Player Two”. It’s interesting to note that Microsoft – the owner of Xbox – had nothing to do with the video.
Read the full Adweek story here: Here’s the Story Behind the Moving Xbox Video That Microsoft Had No Hand in Creating.