Stay classy – taking the higher road in brand & reputation building

stayclassyapple

When news reports of Samsung Note 7 devices exploding started landing, some competitor brands had a field day trying to troll Samsung.

This is, of course, nothing new in the highly competitive mobile devices industry. In fact, Samsung has been guilty of doing the same to its idol competitor.

Now, what did Apple do or say to Samsung?

Nothing.

That’s right – zip, zilch, zero… nada.

Apple said nothing; instead, it maintained the high road and didn’t kick its competitor while they were down (or attempt to take revenge for the many trolling incidences in the past). After all, the issue was a serious one – explosions are no small things and any injury to a consumer is one too many. What if a device had exploded in the hands of a child?

Then, I read today that an Apple iPhone 7 has “exploded”.

While investigations into the incident are ongoing, the news cycle has, well, exploded. Reading through the coverage, however, there isn’t much cynicism directed towards Apple (although, there’s plenty to go around in mobile devices sector especially in regards to one brand copying another).

Can you imagine how the news cycle and public backlash might be like if Apple had trolled Samsung during the exploding Note 7 fiasco, though?

Remember: Stay classy.

You never know when karma might come back to bite you in the ass.

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