Wishing You A Prosperous Chinese New Year 2017! Gong Xi Fa Cai!

Here’s wishing you a happy and prosperous Chinese New Year for 2017! May it be filled with laughter, joy and prosperity in this Year of The Rooster! Perhaps most important of all, may you be blessed with wonderful family reunions and the strengthening of ties with family and loved ones… perhaps, the most important blessing of all.

This year is the first year in a long, long time – and definitely the first time ever since I’ve had a family of my own – that I’ve had to make plans and travel back to “home” to celebrate Chinese New Year. I recently took up a new job that required me to move, which has necessitated this new set of considerations to ensure that I am home for family reunions (similar to the American Thanksgiving celebration).

This has really underscored for me the importance of family. It’s too easy to defer these plans citing cost, time and logistical considerations (lugging multiple young children through the airport is not something any parent looks forward to). Logically, there could be very little reason to make the effort… but life is hardly logical.

This year, as per my annual effort, I present one of my favourite corporate/brand Chinese New Year greetings. This year’s comes from Uber Singapore with a lovely little short film that really resonates with me. It reminds us about the need to make an effort to maintain the ties that bind; especially when one is in the midst of the rat race.

I hope you enjoy it as much as I did.

(Another notable effort is this one by JetStar – which I love because of the “real action” behind it. Of course, I still maintain that this my favorite Chinese New Year greeting commercial/TVC of all time by the beloved, and irreplaceable, Yasmin Ahmad, Malaysia’s darling storyteller.)

May happiness, wealth and prosperity follow you and your loved ones throughout the rest of the year! If you are traveling, please arrive safely.

新 年 快 乐, 万 事 如 意! 恭 喜 发 财!

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