Last Week Tonight: Sponsored Content

It’s been wryly observed that people are tuning in more to comedy shows for news. Well, John Oliver’s Last Week Tonight is a great example and this segment on “Sponsored Content” is especially pertinent for us communications and media professionals (Video NSFW – language).

Let’s call Sponsored Content what it truly is: monetizing one’s integrity and credibility. It especially becomes a problem when it is deceptive, pervasive and wantonly permissive.

In the words of John Oliver:

“The integrity of local news is crucially important, and there is real harm for everyone if that integrity is damaged.”

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