Hi, my name is Wong Giok Leigh and I have built over 15 years of experience in end-to-end strategic marketing and communications leadership. I am passionate about “Building Influential Brands To Influence The World”.
That’s probably why I also suffer from a self-professed geekery on all things related to branding, marketing and communications. It should also explain why my piles of books, articles, bookmarked links and other resources continue to outgrow my time available to engage them.
My avid study of branding, marketing & communications was developed very early on in college when I discovered the classical study of rhetoric. Since then, the idea of how effective communications (whether a word, picture, idea or action) could persuade an audience (whether individuals, groups or even nations) towards a particular response continues to fascinate me to this day. This has since developed into a lifelong pursuit to learn, what I call, “the art and science of Influence” (in all its fair and foul forms!).
I am Head of Communications at Uber for Singapore and Malaysia. In this role, I focus on brand building and storytelling for Uber to media and third parties. This means looking for compelling ways to show and tell how Uber is transforming the way people get around; giving folks an option for independent, flexible work; as well as cutting urban congestion by getting more butts into fewer cars. I’ll be driving campaigns and making a positive case for reform through creative and strategic storytelling across multiple platforms – traditional and digital, earned and owned.
Before this, I coordinated Issues Management across Asia-Pacific and was Head of Media Relations & Issues Management for Malaysia at Shell. I coordinated the issues management function across the Asia Pacific region covering 14 countries and was accountable for proactively anticipating, identifying and monitoring trends and events before they impact the business; avoiding unwanted “surprises”; and supporting our ongoing license to operate. As part of the Corporate Affairs team in Malaysia, where I serve as a trusted adviser to the Executive Chairman and senior managers on key issues and in matters involving media (traditional, digital and social media). In my role, I identify emerging issues and leverage media channels and stakeholders for effectively building brand and reputation value as well as mitigating reputation risks. During my tenure, I was acknowledged to have brought a fresh new approach to communications and making in-roads into new media; resulting in an improved Shell Malaysia profile despite many footprint changes. I also played a key role in managing several issues and developing the company’s 125th anniversary celebration theme and elements.
Before this, I led communications at Microsoft in Malaysia managing strategy; brand storytelling and messaging; media strategy and relations; social networking, digital communications strategy and capabilities; crisis communications and mitigation management; along with business and marketing DNA for the company. My work in the company has been recognized with multiple awards and has also been adopted as regional and worldwide best practices.
Prior to this, I spent several years in the banking and financial industry leading branding, marketing communications, publicity and corporate social responsibility teams. During this time, I had front row seats for one of the longest-drawn and rather dramatic bank mergers in Corporate Malaysia, spending 16 months managing issues and communications throughout the unsolicited takeover offer. During the integration process that followed, I led branding and communications to ensure clarity and confidence to both internal and external stakeholders.
Before my foray into the banking and financial industry, I was a communication strategist for a private think-tank/consultancy to the Malaysian Government, particularly the Prime Minister’s Office. I have also served as a freelance business communications consultant to both communication agencies and companies across various sectors such as communication, education, lifestyle, manufacturing, property, services, technology and non-profits.
I graduated from the USA, completing an MA in Corporate Communications and a double BA in Speech Communications and Philosophy. I also attended Oxford University, UK as part of an Honors Exchange Program.
On the personal front, I am an avid supporter and volunteer to The Boys Brigade, a worldwide youth development organization, as well as a self-confessed geek.
Thanks for dropping by and getting to know me better. I hope you enjoy your stay here. Please drop a comment or contact me, so we can chat. I’d love to hear from you!
(Last updated: 8 August 2016)