When news reports of Samsung Note 7 devices exploding started landing, some competitor brands had a field day trying to troll Samsung. This is, of course, nothing new… Read more “Stay classy – taking the higher road in brand & reputation building”
The news that the world’s last manufacturer of Videocassette Recorders (“VCR”) will manufacture its last VCR has gone around the world. 40 years after the first VHS video cassette… Read more “Obsolescence Makes VCR Manufacturers Press Stop”
This was making its rounds on social media – clearly, as a testament to the viral nature of project. Suumo is the biggest real estate information agent… Read more “Shell We Move? – Suumo”
As a comic-book fan, I never thought I’d take away a business lesson from comics – but here you go!
This came from WildCATS 3.0 issue 1, written by Joe Casey:
The brand is everything. It is both the information we want to communicate to the world and the information we communicate despite ourselves.
(For a good analysis on the Casey’s under-appreciated run on WildCATS, read this: WildCATS 3.0: A Look Back at a Comic Too Far Ahead of Its Time)
I just came back from my favorite initiatives Shell has when it comes to engaging young people for the future of energy: The Shell Eco-Marathon. This is… Read more “The Shell Eco-Marathon Asia 2016”