Here’s a great one to kick off the week by my hero, Seth Godin:
“Life is like skiing. Just like skiing, the goal is not to get to the bottom of the hill. It’s to have a bunch of good runs before the sun sets.” – Seth Godin
Have a good week everyone – hope you manage to get a bunch of good runs in this week alone!
Today, I join the chorus of many who have enjoyed Steve Jobs’ “game changing” innovations to bid him adieu. Truly a visionary and creative genius, the world is less of a place without him.
“Because the ones who are crazy to think they can change the world, are the ones who do.”
I was looking through some of my older presentations before and had come across one slide that said,
“Living Our Brand: Fulfilling The Promise Our Stakeholders Perceive We Make” – Leigh Wong
Allow me to unpack that a little for you:
- It is not enough to have a great brand strategy – one must live it out too!
- Living out our brand happens in two parts: first, it’s about fulfilling a promise to our stakeholders. I know there are many, many, many ways of understanding what a brand ultimately is – but suffice to say, one of the better ways of understanding what a brand is, is that it is a promise made between our stakeholders and our brand. So, living our brand means keeping and fulfilling that every promise.
- Second, living out our brand must also be understood in the context of our audience/stakeholder/customer/end-user. The promise we are making is not necessarily the one that we think we are making, rather it is the promise that our stakeholders perceive we are making!
So, when you want to think about living out your brand, you’ll really need to think about it in at least these terms described here.
I don’t know why I never came across this quote until now – it’s wonderful (especially for those like me who straddle the need for logic mixed with imagination! *Ahem* Branding, marketing, communications… etc.):
“Logic will get you from A to B. Imagination will take you everywhere.” – Albert Einstein
I read this on a card today and thought it was great to remember:
A leading business school did a study which showed that its graduates succeeded initially, but after 10 years were overtaken by a more streetwise group. The reason, according to the professor who ran the study:
“We taught them how to solve problems, not recognise opportunities.“