Wishing You A Prosperous Chinese New Year 2017! Gong Xi Fa Cai!

Here’s wishing you a happy and prosperous Chinese New Year for 2017! May it be filled with laughter, joy and prosperity in this Year of The Rooster! Perhaps most important of all, may you be blessed with wonderful family reunions and the strengthening of ties with family and loved ones… perhaps, the most important blessing of all.

This year is the first year in a long, long time – and definitely the first time ever since I’ve had a family of my own – that I’ve had to make plans and travel back to “home” to celebrate Chinese New Year. I recently took up a new job that required me to move, which has necessitated this new set of considerations to ensure that I am home for family reunions (similar to the American Thanksgiving celebration).

This has really underscored for me the importance of family. It’s too easy to defer these plans citing cost, time and logistical considerations (lugging multiple young children through the airport is not something any parent looks forward to). Logically, there could be very little reason to make the effort… but life is hardly logical.

This year, as per my annual effort, I present one of my favourite corporate/brand Chinese New Year greetings. This year’s comes from Uber Singapore with a lovely little short film that really resonates with me. It reminds us about the need to make an effort to maintain the ties that bind; especially when one is in the midst of the rat race.

I hope you enjoy it as much as I did.

(Another notable effort is this one by JetStar – which I love because of the “real action” behind it. Of course, I still maintain that this my favorite Chinese New Year greeting commercial/TVC of all time by the beloved, and irreplaceable, Yasmin Ahmad, Malaysia’s darling storyteller.)

May happiness, wealth and prosperity follow you and your loved ones throughout the rest of the year! If you are traveling, please arrive safely.

新 年 快 乐, 万 事 如 意! 恭 喜 发 财!

Resource: Free Book Summaries

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In the course of figuring something out, I came across some helpful free book summary resources. I’m putting this here to share them with you, and as a bookmark for myself. 🙂

  • Deconstructing Excellence – A good start with free, detailed, and high quality summaries that incorporates other books and online resources related to the authors’ points. Summaries average 8-12 pages.
  • Actionable Books – Not comprehensive, but quite user-friendly. Helpful for browsing if you don’t know exactly what you’re looking for.
  • Derek Sivers – Books I’ve read – Derek Sivers’ notes on the books he read. Notes are free form and not in a summary format; but there’s a good number of books covered.
  • WikiSummaries – An average selection of books from multiple genres. Given that it’s a wiki, your mileage may vary.
  • Book Video Club – Helpful video summaries. It isn’t able to go into detail, but the videos are decent in quality and cover the main points.

Enjoy!

Airline Company JetStar Wants You To Stay Home For Chinese New Year

Well played, Jetstar… well played.

Jetstar’s campaign for Chinese New Year is a reverse of its business model – but adds kudos to their brand image. To welcome the Year of the Rooster, JetStar wants people to stay home to celebrate the festivities with your loved ones.

The campaign is in response to the growing number of younger generation Singaporeans who are increasingly taking the opportunity to travel during the holiday season, despite it being the one time of the year families gather for reunions. So, Jetstar is taking a stand – put family first and stay home.

Social experiments like these may have been done before, but the real kicker is how Jetstar puts their money where their mouth is: For passengers who have booked flights departing Singapore on 27 and 28 January, and are now keen to stay home to enjoy get-togethers with family, Jetstar will move their  flights to a later date, for FREE.

Find out more about the campaign here.

The Priest & Imam From That Amazon Ad Are Now Actual Friends

An ad for Amazon Prime making its rounds over social media features the friendship between priest and an imam. If you haven’t watched the spot, you should… essentially, they both discover they share the same problem and – through Amazon – they help each other out.

It’s a very heartwarming trope and especially timely during these times (and season).

My faith in humanity was restored after I read this story in Relevant Magazine that reveals the actual priest and imam from the commercial met for the first time on the set of the commercial and have since become close friends.

See the interview by Al Jazeera below:

 

Can Video Games Be A Spiritual Experience? Short Film “Player Two” Answers

When I came across this video on social media, it hit me right in my geeky gamer feels!

This short film, called “Player Two“, was ostensibly based on a true story.

In response to a YouTube video titled “Can Video Games Be a Spiritual Experience?”, one commenter shared the story of how he had lost his father at a young age and reconnected with his ghost via a shared video game.

Here’s the video:

As a marketer and corporate communicator, I cannot help but note that this inadvertently serves as a great ad to the Microsoft Xbox. It’s a powerful, emotional story that does a great job humanizing the brand, video gaming, as well as the technology. Not a bad achievement in just under 2 minutes!

Now, Adweek has published an interview with John Wikstrom – the filmmaker behind “Player Two”. It’s interesting to note that Microsoft – the owner of Xbox – had nothing to do with the video.

Read the full Adweek story here: Here’s the Story Behind the Moving Xbox Video That Microsoft Had No Hand in Creating.