5 Lessons On Personal Branding

Over at 10,000 Words, Mark S. Luckie shares 5 lessons he’s learned on Personal Branding. I appreciated how he brought the discussion from talking about tools, brand assets both offline and online to being more “personal” – the whole point of managing your “personal brand.”

I especially appreciated this (under-appreciated and often overlooked) thought:

A successful “personal” brand requires you to be a “person”

With this as the starting point, here are Mark’s 5 lessons:

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