Adweek’s 10 Best Commercials of 2011

Adweek listed 10 of its favorite commercials from 2011. Interesting list – but here are my favorites:

Nissan Leaf – Gas Powered Everything

I especially like how they take the concept, “What if everything ran on gas?” and apply ad absurdum to prove its point in the end.

 

Dead Island  – Official Announcement Trailer

This is the first time I’ve seen how a video game can evoke emotions!

 

Google – Dear Sophie

This is how you humanize technology… by showing me how it makes me more human.

 

Chrysler – Born of Fire

I really like the *attitude* behind this – sometimes, a brand really does need some attititude. Other highlights include the kicking copy at the end: “Imported from Detroit”.

 

Chipotle – Back To The Start

A nice little bit of stop-motion animation coupled with a well-selected song – and a wonderfully thought-provoking message reinforce Chipotle’s brand values.

 

Volkswagen – The Force

This was really was quite cute – to the point that it became a viral hit over social networks.

 

Which of the 10 did you like? Check out the full list of 10 along with Adweek’s commentary here.

2011 Social Media Marketing Industry Report (FREE E-Book)

SocialMedia Examiner releases the 2011 Social Media Marketing Industry as a free e-book, which I recommend for you to read.

The report covers several interesting topics, including:

  • The top 10 social media questions marketers want answered
  • How much time marketers invest with social media activities
  • The top benefits of social media marketing and how time invested affects results
  • The most used social media tools and services
  • Marketers’ future social media plans
  • Activities social media marketers are outsourcing

Here’s a short video overview:

Link to download here.