This is, of course, nothing new in the highly competitive mobile devices industry. In fact, Samsung has been guilty of doing the same to its idol competitor.
Now, what did Apple do or say to Samsung?
That’s right – zip, zilch, zero… nada.
Apple said nothing; instead, it maintained the high road and didn’t kick its competitor while they were down (or attempt to take revenge for the many trolling incidences in the past). After all, the issue was a serious one – explosions are no small things and any injury to a consumer is one too many. What if a device had exploded in the hands of a child?
While investigations into the incident are ongoing, the news cycle has, well, exploded. Reading through the coverage, however, there isn’t much cynicism directed towards Apple (although, there’s plenty to go around in mobile devices sector especially in regards to one brand copying another).
Can you imagine how the news cycle and public backlash might be like if Apple had trolled Samsung during the exploding Note 7 fiasco, though?
Remember: Stay classy.
You never know when karma might come back to bite you in the ass.
The study, which looks into the value of corporate brands, noted that Apple is the first company to push Coca-Cola aside – which had been the top most valuable brand every year since the study first began in 2000. Interbrand assessed Apple at $98.3 billion while second place winner, Google came in with a brand value of $93.3 billion, well ahead of Coca-Cola’s $79.2 billion value.
I think it’s really interesting to note that 5 out of the top 10 brands are technology-related brands, followed by beverages (1), business services (1), diversified (1), restaurants (1), automotive (1). I believe it’s truly indicative of the increasing recognition of technology in global business and consumer consciousness.
Jez Frampton, Interbrand’s Global Chief Executive Officer stated, “Every so often, a company changes our lives—not just with its products, but with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Apple now ranks #1.”
He continued, “Tim Cook has assembled a solid leadership team and has kept Steve Jobs’ vision intact – a vision that has allowed Apple to deliver on its promise of innovation time and time again.”
Interbrand bases its assessment on a combination of the company’s financial performance, its role influencing consumer choices, and how well the brand lets a company charge premium prices and deliver profits.
In just a day, this reimagined Apple Inc. logo tribute to the passing of Steve Jobs has made its way around the world – a testament to the nature of truly brilliant, elegantly simple viral ideas, the power of the internet, as well as the speed of social media.
This wonderful design came by way of 19-year-old Jonathan Mak, a self-described designer, photographer and philosopher living in Hong Kong.
No matter how inevitable, it’s always shocking when what you expect really does finally happen. In a gasp heard around the world, Steve Jobs has announced his resignation as CEO of Apple. While there are plenty of analyses and implications to come in the following days, I think it’s just enough for today that we celebrate the man who really did revolutionize the world, one iDevice at a time.