Got this from that free e-book on what should the hub of your social media marketing be, which I recently read. Although the person quoted, Mike Sweeney (managing partner, Right Source Marketing) didn’t exactly phrase it as a “web asset strategy”, it’s still a great way to view how best to use your web assets.
Our website tells people what we do.
Our blog tells people how we think.
Our presence n social media properties – Twitter, Facebook, LinkedIn, etc. – serves as a distribution engine for the content produced on both the site and blog.