When news reports of Samsung Note 7 devices exploding started landing, some competitor brands had a field day trying to troll Samsung. This is, of course, nothing new… Read more “Stay classy – taking the higher road in brand & reputation building”
The news that the world’s last manufacturer of Videocassette Recorders (“VCR”) will manufacture its last VCR has gone around the world. 40 years after the first VHS video cassette… Read more “Obsolescence Makes VCR Manufacturers Press Stop”
As a comic-book fan, I never thought I’d take away a business lesson from comics – but here you go!
This came from WildCATS 3.0 issue 1, written by Joe Casey:
The brand is everything. It is both the information we want to communicate to the world and the information we communicate despite ourselves.
(For a good analysis on the Casey’s under-appreciated run on WildCATS, read this: WildCATS 3.0: A Look Back at a Comic Too Far Ahead of Its Time)
(Rider app, via Uber) Uber has just announced a rebranding (though, not for the first time), along the lines of a narrative it calls, “Bits and Atoms“. Apart… Read more “Uber’s Rebranding Doesn’t Make Sense”
As a convenient reference point, here are all the posts on the the recently released Edelman Trust Barometer 2016. Global Trust Inequality Growing; In Tandem With Income… Read more “Edelman Trust Barometer 2016: All My Posts”