Interbrand hast just released their Best Global Brands 2013 survey results and, after 13 years, there is a new king of the hill: Apple. The study, which… Read more “Interbrand’s Best Global Brands 2013”
Apart from being “in the industry”, there’s just something about really well-designed logos that I (and everyone, I bet!) love. It’s the “Aha!” moment that you get… Read more “24 Examples of Creative Logo Design (via Toxel.com)”
You should know that brand management – whether personal or as an organization – now encompasses your presence online. So, here are five tools for you to… Read more “5 Tools That Measure Your Online Brand”
Seth Godin offers one of the best definitions of brands and brand values that I’ve come across to date: A brand is the set of expectations, memories,… Read more “Seth Godin On Defining Brands”
I really love this quote… and believe it to be very true.
“A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures” – Michael Eisner, Disney CEO, 1984-2005