Here’s wishing you a happy and prosperous Chinese New Year ahead – filled with blessings of hope, joy and peace in the coming Year of The Goat!
Most importantly, may you also enjoy the blessing of wonderful family reunions and the strengthening of ties with family and loved ones… perhaps, the most important blessing of all.
In that same spirit, this is why, every year, I’ve normally defaulted to my favorite Chinese New Year greeting commercial/TVC of all time by the beloved, and irreplaceable, Yasmin Ahmad, Malaysia’s darling storyteller.
However, this year I discovered a short film by Coke, which reminded me that not everyone has been as fortunate in celebrating the joy of family reunions as parents are separated from their children, ironically (and by necessity), to provide them a better life. So, here’s to the children and parents, families and loved ones, who will miss each other this Chinese New Year.
May we all enjoy deeper family ties and safe journeys this Chinese New Year. May happiness, wealth and prosperity follow you throughout the rest of the year!
新 年 快 乐, 万 事 如 意! 恭 喜 发 财!
Interbrand hast just released their Best Global Brands 2013 survey results and, after 13 years, there is a new king of the hill: Apple.
The study, which looks into the value of corporate brands, noted that Apple is the first company to push Coca-Cola aside – which had been the top most valuable brand every year since the study first began in 2000. Interbrand assessed Apple at $98.3 billion while second place winner, Google came in with a brand value of $93.3 billion, well ahead of Coca-Cola’s $79.2 billion value.
I think it’s really interesting to note that 5 out of the top 10 brands are technology-related brands, followed by beverages (1), business services (1), diversified (1), restaurants (1), automotive (1). I believe it’s truly indicative of the increasing recognition of technology in global business and consumer consciousness.
Jez Frampton, Interbrand’s Global Chief Executive Officer stated, “Every so often, a company changes our lives—not just with its products, but with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Apple now ranks #1.”
He continued, “Tim Cook has assembled a solid leadership team and has kept Steve Jobs’ vision intact – a vision that has allowed Apple to deliver on its promise of innovation time and time again.”
Interbrand bases its assessment on a combination of the company’s financial performance, its role influencing consumer choices, and how well the brand lets a company charge premium prices and deliver profits.
Click here for the full report in PDF.
I’m currently doing some thinking on “brand storytelling” (more on that as it comes), and thought this was an interesting article via Graphic Design Blog on how 10 brands originated. It got me thinking about the evolution of a brand – from what it originally was to where it is today. If anything, it also makes for great introduction fodder during presentations!
Cool facts about how brands came about:
Continue reading “How 10 Brands Came About”