I spoke on the topic, “Looking to what’s next: The Future Of Communications.” In my presentation, I made the case that the marketing and communications landscape is being completely disrupted by many forces, including: the globalized & hyper-connected world we live in today; Big Data and the Internet of Everything; Social media; an ever-changing and ever-fragmenting media landscape; ubiquitous connectivity, and changing interfaces.
Drawing on case studies and examples from both Microsoft and Shell, I then outlined four capabilies marketers and communicators could build on to prepare themselves for the future of communications:
- Embracing & co-creating with your community
- Telling authentic stories
- Integrating across media
- Building on our owned media platforms
Here are the slides from my presentation. I hope you enjoy them and look forward to engaging with you on it.
There were two videos embedded in my presentation, which can be viewed via YouTube here:
- #makethefuture Morro da Mineira Project:
- Microsoft Bing – Decode Jay-Z Case Study: