Adweek listed 10 of its favorite commercials from 2011. Interesting list – but here are my favorites:
Nissan Leaf – Gas Powered Everything
I especially like how they take the concept, “What if everything ran on gas?” and apply ad absurdum to prove its point in the end.
Dead Island – Official Announcement Trailer
This is the first time I’ve seen how a video game can evoke emotions!
Google – Dear Sophie
This is how you humanize technology… by showing me how it makes me more human.
Chrysler – Born of Fire
I really like the *attitude* behind this – sometimes, a brand really does need some attititude. Other highlights include the kicking copy at the end: “Imported from Detroit”.
Chipotle – Back To The Start
A nice little bit of stop-motion animation coupled with a well-selected song – and a wonderfully thought-provoking message reinforce Chipotle’s brand values.
Volkswagen – The Force
This was really was quite cute – to the point that it became a viral hit over social networks.
Which of the 10 did you like? Check out the full list of 10 along with Adweek’s commentary here.