This is one of the best definitions of entrepreneurship that I’ve ever come across: Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled. –… Read more “Entrepreneurship Defined”
Seth Godin offers one of the best definitions of brands and brand values that I’ve come across to date: A brand is the set of expectations, memories,… Read more “Seth Godin On Defining Brands”
I really love this quote… and believe it to be very true.
“A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures” – Michael Eisner, Disney CEO, 1984-2005
I love this: A good logo provides the pleasure of recognition and the promise of meaning. – Paul Rand