Curations & Musings Towards Building Influential Brands To Influence The World.
This is one of the best definitions of entrepreneurship that I’ve ever come across:
Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled.
– Prof. Howard Stevenson, Harvard Business School
This applies even within the context of an organization, as an intrapreneur. It’s a simple 25-word definition pares entrepreneurship to its essence and explains why it’s so hard. And so addictive.
Full article from Inc.com, What’s an Entrepreneur? The Best Answer.
Seth Godin offers one of the best definitions of brands and brand values that I’ve come across to date:
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
A brand’s value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives.
I really love this quote… and believe it to be very true.
“A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures” – Michael Eisner, Disney CEO, 1984-2005
I love this:
A good logo provides the pleasure of recognition and the promise of meaning. – Paul Rand