Dilbert On Social Media

I had a conversation just the other day about this and other related marketing communication tasks – where the aspiration is there, but courage to move forward isn’t. It’s the classic – “be seen” as innovative, but don’t take any actual risk; use only proven strategies (corporatespeak: “benchmarks”).

Then, I learn of this Dilbert strip which says it all (which Dilbert strip doesn’t, really?):

(Click for a larger version)

Dilbert’s Scott Adams: How Steve Jobs Successfully Managed iPhone4’s “Antenna-gate” Controversy

I’m often amused and surprised that some of the best business insights I’ve ever come across are from cartoonists (although, maybe I shouldn’t be!). In following the iPhone4 “Antenna-gate” controversy, I came across Dilbert’s Scott Adams positing a very interesting observation on how Steve Jobs successfully managed the controversy for Apple.

Basically, he applied what Adams called the “High Ground Maneuver“.