The New York Times reports that Disney’s Baby Einstein videos have been found not to live up to its marketing claims: that Baby Einstein videos are “educational”. Disney was threatened a class-action lawsuit for unfair and deceptive practices unless they agreed to refund the full purchase price to all who bought the videos since 2004. “The Walt Disney Company’s entire Baby Einstein marketing regime is based on express and implied claims that their videos are educational and beneficial for early childhood development,” a letter from the lawyers said, calling those claims “false because research shows that television viewing is potentially harmful for very young children.” Continue reading “The Dark Side of Marketing: Disney’s Baby Einstein Deception”
I really love this quote… and believe it to be very true.
“A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures” – Michael Eisner, Disney CEO, 1984-2005