Brian Solis Interviews Guy Kawasaki on Enchantment

Apple is an anti-social company” – so says Guy Kawasaki in this interview with Brian Solis. That, of course, kept me hooked!

I followed an incoming link to this blog that took me to this blog post on The Brandbuilder Blog featuring a video of Brian Solis interviewing Guy Kawasaki on the subject of Enchantment (also the title of his book). As a avid, life-long student on the art and science of influence – this interview was very insightful for me. Solis’ thoughts, concepts and articulation of social media infrastructure as well as Kawasaki’s take on influence makes for a very engaging video (you really don’t feel the 30-minute length!).