Winning Gold At The Microsoft Worldwide Communications Summit 2014!

Thrilling news – I recently got back from Seattle, Washington from the company’s Worldwide Communications Summit 2014 with a Gold Newshound Award – my second one in a row! I am truly touched and flattered by this recognition, which builds on the momentum of having won a Gold Newshound Award the previous year as well as being a multiple-award winner at last year’s Malaysia PR Awards.

Me&MyNewsHoundJust me and my hound dog!

Every year, the global community of Communications professionals at Microsoft gather from around the world for our annual Worldwide Communications Summit. This year’s summit was held in Seattle, Washington. This year, we were also joined by the highly-talented team of consumer/devices Communications experts from Nokia (now known as Microsoft Devices), which provided a great opportunity for us to welcome them to the Microsoft family.

At the Summit, we also take the opportunity to showcase and celebrate best-practices, via our annual Microsoft Newshound Awards (held at the very lovely Chiluly Garden and Glass in Seattle), which recognize excellence in Communications from our global community of passionate and committed PR & Communications professionals. Each Newshound Award category recognizes three winners: Gold, Silver and Bronze.

LeighNewsHoundWin2014_editedWith Microsoft’s top Communications Leadership (L-R): Frank Shaw, Corporate Vice President of Corporate Communications, Microsoft Corp.; Yunsun Wee, Director, Worldwide Field Communications, Microsoft Corp.; and Doug Dawson, Vice President of Media Relations for Nokia (now Microsoft Devices).  

My award recognized a year-long effort throughout the fiscal year where we competed aggressively in the education sector. I partnered with my leadership team, along with our education, legal and area headquarters communication teams, in a year-long campaign that communicated our local value-proposition in Education. The campaign showcased Microsoft’s long history of contribution to education in Malaysia, as well as independent research, 3rd-party op-ed pieces, executive media engagements.

Here’s what was said about the work that I did:

This is a best practice of good programmatic execution with business impact. The team did an excellent job with this year-long integrated PR campaign that includes activities that supports and aligns to the National Plan.  Congratulations on delivering a strategic, matrixed campaign that began with the end in mind – showcasing Microsoft as a trusted advisor and partner to Government, and a thought leader for educators and students.

Me And The APAC TeamWith friends and colleagues from across Asia!

Needless to say I couldn’t have done this alone. I’d like to specifically call out and thank:

  • My team from Priority Communications: Elaine, Ashley, Kenny, Calvin, Atiqah and Sylvia for all their hardwork and partnership throughout the year.
  • My media friends: There are *SO MANY* of you have been very kind and supportive, always being open to our story pitches and engaging with me regularly. I’m blessed to count many of you as friends today.
  • My colleagues in Microsoft Malaysia: Much of what has been achieved is a result of intense partnership and collaboration – building upon each other’s initiatives and achievements towards a larger goal of success in this area!
  • My colleagues in the Microsoft Asia Communications team: Especially Andy, Verdayne, Jesse and Darryn. Your support and partnership throughout the year has also been invaluable, leveraging upon the greater network of expertise and investment for us to drive truly impactful initiatives to competitively position us in the education space.
  • My family: Without their support, I would not be free to do great things at work.

A huge congratulations also to the rest of the Gold, Silver and Bronze Newshound winners from Asia! In fact, the Asia Pacific region won the most Gold Newshound awards of any worldwide area (tied with our Central & Eastern Europe area. This is a tremendously creative, professional, committed team – and I’m proud to be a part of it. Go team Asia!

DSC_0514_editedThe Asia Communications Team, with our four Gold Newshound Winners – two from the area headquarters, another one from Australia… and me.

Winning At The Microsoft Worldwide Communications Summit 2013!

Leigh - Gold Newhound Award WW Comms Summit 2013_edited2

Wining Gold, with Microsoft’s top Communications Leadership (L-R): Frank Shaw, Corporate Vice President of Corporate Communications, Microsoft Corp. and Yunsun Wee, Director, Worldwide Field Communications, Microsoft Corp

I’m presently in London for Microsoft’s Worldwide Communications Summit 2013, the annual global gathering of Communications professionals at Microsoft.

At the Summit, we also take the opportunity to showcase and celebrate best-practices, via our annual Microsoft Newshound Awards which recognize excellence in Communications worldwide. Each Newshound Award category recognizes three winners: Gold, Silver and Bronze. This year’s award was held on The Silver Sturgeon, a 21st century, luxury river yacht cruising down the Thames River in London!

This fiscal year, I’m thrilled to have walked away with one Gold Newshound and three Bronze Newshounds for my work!

I won the Gold Newshound for my work leveraging Microsoft’s cyberbullying survey findings, which showed how 1-in-3 Malaysian children say they have been subjected to a range of online activities that some may consider to be online bullying. The findings and the story we landed touched a raw nerve in Malaysian society because of the rising trend of online abuse. I managed to land highly positive and extensive coverage – with additional third-party endorsements coming from additional NGOs and Cybersecurity Malaysia. The highlight was a cover story in the lifestyle features section of The Star – Malaysia’s most widely read English newspaper.

CyberPunks