Today, we were joined by over 70 journalists from Southeast Asia to launch REWILD Our Planet, Singapore’s first Social Augmented Reality (AR) experience jointly developed by the World Wildlife Fund (WWF), Google, Netflix, ArtScience Museum of Singapore, and PHORIA.
I was particularly proud of steering this effort given the pedigree of partners we had the pleasure of working with as well as the important cause we were championing. It wasn’t easy, but we successfully pulled off the launch of a sensorial experience that connected people to nature and one another through immersive storytelling that blended cutting-edge AR technology with stunning 4K video footage from Our Planet, a new Netflix original documentary series voiced by world-renowned naturalist, Sir David Attenborough.
Combining spectacular IMAX-style projections with spatial soundscapes and AR, the experience lets participants explore four landscapes representing the last wilderness places on Earth: the forests of Borneo and India, the oceans of Asia, the grasslands of Mongolia, and the frozen worlds of the Arctic. It then highlights the urgency of restoring (or, “Rewilding”) nature by encouraging groups of participants to work together to unlock global weather patterns and magical animal encounters. The experience ends by leaving participants with a deeper understanding of shared solutions and a meaningful pledge to act and help bring nature back.
Ultimately, this immersive storytelling experience – where state of the art technology and quality entertainment meet – not only showcased the breathtaking diversity of our planet, but it also drove important conservation conversations, especially about how protecting our planet is a shared responsibility.
The experience uses footage from Our Planet, an eight-part series that showcases the planet’s most precious species and fragile habitats, revealing amazing sights on Earth in ways they have never been seen using the latest in filming technology. From the creators of the award-winning series Planet Earth, and the result of a four-year collaboration with Silverback Films and WWF, Our Planet combines stunning photography and technology with an unprecedented, never-before-filmed look at the planet’s remaining wilderness areas and the rare and wonderful animals that call these places home. The ambitious project was filmed in 50 countries across all the continents of the world, with over 600 members of crew capturing over 3,500 filming days.
I’m really proud that we’re able to bring great and vital content like this to millions of people worldwide, informing and inspiring them towards taking action for the greater good. With REWILD Our Planet, I hope we are also taking this one step further by showing how stories can come to life in a way that spurs us all to help improve our environment. We couldn’t be more delighted to do this in concert with our amazing partners.
If you’re in Singapore, I hope you will go and check out this amazing experience at the ArtScience Museum – entrance is FREE! Also, join many others and watch this stunning documentary series, which starts streaming today!