Wealth Inequality In America – The power of illustration, storytelling, simplicity

As I write this, the Wealth Inequality in America video has already garnered over 9.8 million views, since it was first published in November 2012.

I was drawn to highlight this video because I thought it was a great example of how to present a smorgasbord of numbers in a compelling, captivating way. Having recently presented on statistical findings, I know there is a huge challenge in conveying data point after data point while trying to avoid “death by PowerPoint”: riddling one’s presentation with bullets or blinding people with slide after slide of charts.

Here, the Wealth Inequality in America excels, kept to three important principles:

  1. Illustration – The main idea was conveyed very powerfully through illustrating just how much inequality existed. When it arranged the depictions of wealth into comparative stacks of cash, one could clearly see just how far apart the wealthiest Americans were compared to the poorest.
  2. Storytelling – Yes, it is entirely possible to convey statistical data through effective storytelling! In the case of this video, this was particularly true when it highlighted the vast difference between what a CEO makes compared to its average employees.
  3. Simplicity – Above all, the video sought very hard to keep things simple. You could see how the video tried to “make sense” of the numbers by illustrating them using terms that people could easily grasp and understand.

 

By using these three principles, they created a video that powerfully conveyed its message. Coupled with a format that was particularly effective to share from – they had a very share-worthy video.

It’s not always easy, but done well, it’s very effective!

The Periodic Table of Business Cards (Infographic)

Businesscards.org is turning out to be a great resource for all things related to business cards! Check out this infographic of a Periodic table of Business Cards! Clever and fun to look around at some great business card ideas out there!

Click here to go to the actual, interactive infographic

 

How Does Offset Printing Work

I stumbled across this via my Twitter feed, which led me to the original post here at www.businesscards.org.

It’s a great way to explain to laypersons how offset printing works and may be of interest to anyone who has ever wondered how business cards are produced this way. This, by the way, underscores why it is always better to explain things using graphics rather than wall after wall of words!

The original file was a single JPEG file making it somewhat unwieldy to view – so I converted it into a slideshow for myself and for easier viewing.