The Anatomy Of A Brilliant Idea Going Viral

Currently trending on Mashable is an interview article on How Coca-Cola Created Its “Happiness Machine” where Global Senior Brand Manager for Coca-Cola, AJ Brustein, Definition 6 Director of Interactive Strategy, Paul McClay and Definition 6 Creative Director Paul Iannacchino talk through the making of Coke’s “Happiness Machine.”

It offers great insights into the anatomy of how a brilliant idea can go viral. I especially enjoyed the various practical tips interspersed throughout the article:

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