If you’re an Asia Pacific-based marketing or communications professional, LinkedIn has revealed that you’re probably using these words in your profile:
- Track record
The list for 2016 was derived from LinkedIn’s analysis of the profile summaries of marketers in Australia, Hong Kong, India, Indonesia, Malaysia, New Zealand and Singapore.
Cue the sound of Shift+F7 being tapped across the region and a surge of incoming traffic to Thesaurus.com all across the region.
LinkedIn’s Regional Head of Communications Roger Pua advised marketers to ditch the buzzwords and focus on more substantial ways to brand and market themselves, such as “substantiating their work and achievements with concrete examples such as awards, presentations, research papers, etc. Remember too, that a picture says a thousand words, so let’s put an end to tired and overused buzzwords.”
Kudos to LinkedIn, by the way, for getting my long-time favorite Marketoonist Tom Fishburne to come up with a few cartoons to drive home this fact.
Now, if you’re looking for me, I’ll be reviewing my LinkedIn profile and hitting up Shift+F7.