10 overused buzzwords Asia-Pacific marketing & communications professionals are using on LinkedIn in 2016

If you’re an Asia Pacific-based marketing or communications professional, LinkedIn has revealed that you’re probably using these words in your profile:

1. Creative
2. Passionate
3. Strategic
4. Successful
5. Motivated
6. Driven
7. Leadership
8. Innovative
9. Track record
10. Dynamic

The list for 2016 was derived from LinkedIn’s analysis of the profile summaries of marketers in Australia, Hong Kong, India, Indonesia, Malaysia, New Zealand and Singapore.

Cue the sound of Shift+F7 being tapped across the region and a surge of incoming traffic to Thesaurus.com all across the region.

LinkedIn’s Regional Head of Communications Roger Pua advised marketers to ditch the buzzwords and focus on more substantial ways to brand and market themselves, such as “substantiating their work and achievements with concrete examples such as awards, presentations, research papers, etc. Remember too, that a picture says a thousand words, so let’s put an end to tired and overused buzzwords.”

Kudos to LinkedIn, by the way, for getting my long-time favorite Marketoonist Tom Fishburne to come up with a few cartoons to drive home this fact.

Now, if you’re looking for me, I’ll be reviewing my LinkedIn profile and hitting up Shift+F7.

H/T: Marketing+Advertising, Mumbrella Asia

A Helpful 3-step Web Asset Strategy

Got this from that free e-book on what should the hub of your social media marketing be, which I recently read. Although the person quoted, Mike Sweeney (managing partner, Right Source Marketing) didn’t exactly phrase it as a “web asset strategy”, it’s still a great way to view how best to use your web assets.

Our website tells people what we do.

Our blog tells people how we think.

Our presence n social media properties – Twitter, Facebook, LinkedIn, etc. – serves as a distribution engine for the content produced on both the site and blog.

 

5 Steps To Manage Your Brand Online

I think it should go without saying that you need to manage your brand online these days, whether you’re doing it for yourself or your brand. You should realize that, these days, customers, professors, potential employers – all of them turn to Google, Facebook and other online avenues to find out more about you before they even encounter you.

So what can you do to manage your brand online? Here are 5 steps, which I’ve reworded and summarized for my own application from this great article:

7+1 Free Or Cheap Effective Ways To Promote Your Brand Online

This is a really great resource by Dumb Little Man: 7 Free or Cheap Ways to Effectively Promote Your Business Online. I especially enjoy the fact that it provides brand and business owners tips on “where to start” as well as links to helpful resources. I’ll certainly be coming back to this resource again and again!

I highly recommend checking out all the great insights and tips on how to leverage: