Yesterday, I shared some of my favourites from Graphic Design Blog‘s list of 25 logos with hidden meanings. Today, here are a few more favourites from their list of “30 more logos with hidden messages“!
I’ve been on both sides of the situation – as a client and as a consultant. Even with both points of view, I do feel that some of these are very exhorbitant and not wholly justifiable. What do you all think?
More after the jump…
Logo redesigns are often a very touchy and sensitive subject matter – whether from a client or consultant’s point of view. Having been on both sides of the equation, I can definitely vouch that it is an exercise often mired in seemingly endless debate; pandering to individual tastes and opinions; and tacit personal agendas. So, when I saw this set of “famous” logo redesigns for 2010 via Graphic Design Blog, I was left thinking, “Gosh, I hope they didn’t pay too much for some of these! What’s the difference?!”
Out of all the ones listed, I could only find the following three as my favourites. For the rest, I was just left wondering what the difference really was. What do you think?
LogoLounge.com showcases what they think are the design trends for logos in 2010. Looking through their showcase, I can see that it was done purely from a design point-of-view and not a strategic branding point of view. In that, they are all very, very pretty to look at – but it’s quite difficult to ascertain what the brand is all about from the logo!
I always believe that a logo should be aesthetically pleasing – but also strategically symbolic. It’s meant to encapsulate what the brand is all about – whether in terms of its business, values or positioning (or all three!). Logos that are merely pretty, on the other hand, are nice… but I think they fade from memory pretty fast. That’s why, to me, the ultimate logo designs are both aesthetically pleasing and strategically symbolic. You must have both.
But I wonder, if you *had* to choose, which would you prefer – a good looking logo or a strategically symbolic one?