Double Win At The Malaysia PR Awards 2013, Second Year In A Row!

MPRA2013

I’m very delighted that, for the second consecutive year, my team and I have been honored and recognized with a double win at the Malaysia PR Awards (MPRA), held by the PR Consultants Association (PRCA) of Malaysia. The MPRA is the Malaysia PR industry’s highest recognition for consultancies, campaigns and individuals behind cutting-edge communications programs and campaigns in the PR arena.

Image credit: Chip Magazine

The first award was in the Product Brand Development category, which recognized the work we did for the Microsoft Surface range of devices. The entry of Microsoft’s Surface range of devices into the Malaysian market was one of the most highly anticipated consumer tech events of the year. The launch of Surface was an eagerly awaited event among local fans and the tech community in Malaysia. However, we certainly faced our own unique challenges with the Surface campaign. For example, at the launch of Surface RT in Malaysia in April 2013, the Surface Pro had already debuted in other markets worldwide. With consumers and media anticipating the “bigger and better” Surface Pro to arrive locally before long, we needed to build a campaign that brought forth the strengths of each model without diminishing the unique capabilities of the other; while maintaining the position that Surface are the most productive tablets on the planet. This challenge was replicated for the launch of Surface 2 in March 2014, where Surface Pro 2 – the successor to Surface Pro – was already announced to the world in September 2013.

Image credit: SC Cyberworld

The second award was in the Technology Award category, which honored the work we did in our year-long campaign on Transforming Education in Malaysia. This particular award is especially dear to me because of the great impact we landed for the business as well as for the great stories we landed in telling about how many great teachers and students are leveraging technology for the betterment of the country. In fact, I was recognized with a global award at the Microsoft Worldwide Summit earlier this year for this campaign!

I’m certainly very proud of the team! My heartfelt appreciation goes to our team at Priority Communications – without whom I definitely could not have won these awards!  We’ve continued the great momentum from enjoying a double-win last year and I’m looking forward to the great work that we will do in the future as well.

I also want to thank my friends in the media: *SO MANY* of you have been very kind and supportive, always being open to our story pitches and engaging with me regularly. I’m blessed to count many of you as friends today!

Onwards and upwards!

Winning At The Malaysia PR Awards 2012

I’m very honored to be recognized with two awards at this year’s Malaysia PR Awards, held by the PR Consultants Association (PRCA) of Malaysia.

The first award was given for #OfficeOutside, for the launch of Microsoft’s new version of Office in Malaysia earlier this year. To do this, we figured there was no better way to showcase the flexible-working scenarios enabled by this new version of Office than to shut down the subsidiary and have our employees work from the shopping centre underneath the Petronas Towers, where our office is located. Then simply invite along the media (with their cameras) and tell our simple, but compelling story, which is that with Office you can be productive virtually  anywhere using tools you know, love and rely on every day.

This was hailed as an innovative campaign, which has since been replicated in several regional subsidiaries, and is now being adopted as a worldwide best practice by the Office team at Corporate HQ (also nabbing me several more awards and recognition globally as well as regionally along the way).

 

MPRA2012 For OfficeOutside

The second award was in recognition for the work we did in launching Windows 8 here in Malaysia – which was certainly a really fun launch to pull off! We were recognized for the high-impact and creativity that our team drove – orchestrating a fully-integrated, high-profile communications campaign to bring the ground-breaking capabilities of Windows 8 to a waiting Malaysian public. This included reviewers workshops, product reviews, partnering with OEMs, launch PR programs/activities and post-launch sustaining momentum.

MPR2012 For Windows8

My heartfelt appreciation goes to our PR team – without whom I definitely could not have won these awards!  “No man is an island” and I am certainly no exception! Thank you so much to the awesome team at Priority Communications!!!

MPRA2012 TeamMicrosoft

I also dedicate the awards especially to my manager Danny Ong as well as my tech media friends who treated the newbie from banking & finance very graciously when I first showed up on the scene.

Onwards and upwards!