10 overused buzzwords Asia-Pacific marketing & communications professionals are using on LinkedIn in 2016

Marketoonist - NoBuzzwords

If you’re an Asia Pacific-based marketing or communications professional, LinkedIn has revealed that you’re probably using these words in your profile:

  1. Creative
  2. Passionate
  3. Strategic
  4. Successful
  5. Motivated
  6. Driven
  7. Leadership
  8. Innovative
  9. Track record
  10. Dynamic

The list for 2016 was derived from LinkedIn’s analysis of the profile summaries of marketers in Australia, Hong Kong, India, Indonesia, Malaysia, New Zealand and Singapore.

Cue the sound of Shift+F7 being tapped across the region and a surge of incoming traffic to Thesaurus.com all across the region.

LinkedIn’s Regional Head of Communications Roger Pua advised marketers to ditch the buzzwords and focus on more substantial ways to brand and market themselves, such as “substantiating their work and achievements with concrete examples such as awards, presentations, research papers, etc. Remember too, that a picture says a thousand words, so let’s put an end to tired and overused buzzwords.”

Kudos to LinkedIn, by the way, for getting my long-time favorite Marketoonist Tom Fishburne to come up with a few cartoons to drive home this fact.

Now, if you’re looking for me, I’ll be reviewing my LinkedIn profile and hitting up Shift+F7.

H/T: Marketing+Advertising, Mumbrella Asia

How Brands Talk (via Tom Fishburne – Marketoonist)

Tom Fishburne’s cartoons always very nicely sums up some of the marketing problems we face today. This cartoon “How Brands Talk” really made me LOL! looking at how self-centered brands are – even as they claim to be all about “you”; the customer.

His commentary on this is also very insightful. My key takeaways were:

Continue reading “How Brands Talk (via Tom Fishburne – Marketoonist)”