The Anatomy Of A Brilliant Idea Going Viral

Currently trending on Mashable is an interview article on How Coca-Cola Created Its “Happiness Machine” where Global Senior Brand Manager for Coca-Cola, AJ Brustein, Definition 6 Director of Interactive Strategy, Paul McClay and Definition 6 Creative Director Paul Iannacchino talk through the making of Coke’s “Happiness Machine.”

It offers great insights into the anatomy of how a brilliant idea can go viral. I especially enjoyed the various practical tips interspersed throughout the article:

Continue reading “The Anatomy Of A Brilliant Idea Going Viral”

Have Facebook And Twitter Stopped Growing?

Here’s a very interesting piece of news via MashableSTATS: Facebook and Twitter’s Growth Flattens.

I was thinking about the implications of what this meant and, truth be told, I came up with nothing. To me, it was yet another method, another medium, another tool reaching saturation point. And so, the market will move on to the next new thing – as it always has and always will.

Where does that leave brands and marketers?

Well, with the classics: Product, Price, Placement, Promotion.

Start with a great product – your Purple Cow, Social Object/Blue Monster/Cube Grenade

Give it to your customers/consumers/audiences at a price where they find “value” – whether that means free, cheap or premium

Place it somewhere that’s conveniently accessible – even if that means the good ol’ brick-and-mortar storefront!

And, finally, promote it by having a great way to share its story with others.

That’s marketing – regardless of whatever “next big thing” we’re looking at.