The first word in Merger is “ME”

I’ve had the privilege of having a front row seat in one of the most long drawn, contentiouslyΒ fought mergers in Corporate Malaysia to date – the merger-acquisition of EON Capital by Hong Leong Bank.

During this time, one of the most important lessons I’ve learned is:

The first word in “Merger” is “Me”.Β 

If you’re leading change management and internal communications like I was (I led the branding and communications function for the integration process), you’ll be best served by building your strategy around answering these two questions:

  1. What will happen to me?
  2. What’s in it for me?

UnlessΒ you address these two questions, you won’t get anywhere with your audiences.