The Golden Circle – Simon Sinek (TED.com)

In this great TED.com talk, “How Great Leaders Inspire Action“, Simon Sinek introduces a simple concept, called The Golden Circle which explains why leaders/organisations are successful the way they are.

My key takeaways:

  • Great leaders/organisations communicate in this order: WHY –> HOW –> WHAT.
  • People don’t buy what you do, they buy WHY you do what you do.
  • The goal is not to sell to people who need what you have, but those who believe what you believe. Hire people who believe what you believe. Work with people who believe in what you believe in!
Enjoy the talk!

Clear, concise messaging saves lives

One of the biggest struggles marketing communications professionals have is convincing management, clients or bosses to stick with a single, clear concise message. Such recommendations are typically dismissed as being too simplistic or risk being stale in a very short while. So, I was pleased to have come across this story about how a single, clear and concise advertising message literally saved the lives of thousands at New York’s Times Square bomb scare recently.

Time and again, the winners in the battle for the positions in our minds (yes, I really enjoyed Positioning) have correctly stated that a singular, clear and concise message is far more effective in breaking through all the messaging clutter that besets us on a regular basis.

It’s always best when we ask, “What is the one main thing you want people to take away from this?”

Check it out: “If you see something, say something.”