I’m very delighted that, for the second consecutive year, my team and I have been honored and recognized with a double win at the Malaysia PR Awards (MPRA), held by the PR Consultants Association (PRCA) of Malaysia. The MPRA is the Malaysia PR industry’s highest recognition for consultancies, campaigns and individuals behind cutting-edge communications programs and campaigns in the PR arena.
Image credit: Chip Magazine
The first award was in the Product Brand Development category, which recognized the work we did for the Microsoft Surface range of devices. The entry of Microsoft’s Surface range of devices into the Malaysian market was one of the most highly anticipated consumer tech events of the year. The launch of Surface was an eagerly awaited event among local fans and the tech community in Malaysia. However, we certainly faced our own unique challenges with the Surface campaign. For example, at the launch of Surface RT in Malaysia in April 2013, the Surface Pro had already debuted in other markets worldwide. With consumers and media anticipating the “bigger and better” Surface Pro to arrive locally before long, we needed to build a campaign that brought forth the strengths of each model without diminishing the unique capabilities of the other; while maintaining the position that Surface are the most productive tablets on the planet. This challenge was replicated for the launch of Surface 2 in March 2014, where Surface Pro 2 – the successor to Surface Pro – was already announced to the world in September 2013.
Image credit: SC Cyberworld
The second award was in the Technology Award category, which honored the work we did in our year-long campaign on Transforming Education in Malaysia. This particular award is especially dear to me because of the great impact we landed for the business as well as for the great stories we landed in telling about how many great teachers and students are leveraging technology for the betterment of the country. In fact, I was recognized with a global award at the Microsoft Worldwide Summit earlier this year for this campaign!
I’m certainly very proud of the team! My heartfelt appreciation goes to our team at Priority Communications – without whom I definitely could not have won these awards! We’ve continued the great momentum from enjoying a double-win last year and I’m looking forward to the great work that we will do in the future as well.
I also want to thank my friends in the media: *SO MANY* of you have been very kind and supportive, always being open to our story pitches and engaging with me regularly. I’m blessed to count many of you as friends today!
Onwards and upwards!