Rumah Netflix – Now Streaming in Jakarta

Our Netflix spokespersons together with Iko Wais. Source: IDN Times

I was really proud of the team for successfully carrying out our Rumah Netflix (or, Netflix House, in Bahasa Indonesia) in Jakarta yesterday! The experiential event was designed to build brand and product awareness among local media, policy stakeholders, telco and content partners, as well as social media influencers. It was a showcase of our product and service innovations told through the lens of our content offering in an emerging country like Indonesia.

We were also graced with the presence of Iko Wais, one of Indonesia’s top actors, who stars and stunt-coordinates our latest show, Wu Assassins.

Read more about our Rumah Netflix here.

The Hollywood Reporter: Netflix’s Strategy for Southeast Asian Originals Begins to Take Shape

I’m really pleased how this story landed.

Working cross-functionally, I set out to amplify how Netflix is a platform where the treasure trove of stories from Southeast Asia transcend boundaries and are shared with the world in diverse languages and genres. I was keen to highlight Netflix’s ambition in the region and how it is charting new territories by putting the spotlight on talented regional filmmakers and bringing them beyond their home countries.

The story landed very well, and I’m particularly thrilled at the ringing endorsements that came from our creator partners:

“Southeast Asia not only offers new frontiers for streamers in terms of creators and content but providers such as Netflix, which was launched across the region in 2015, are still only really taking root across the region. The idea of giving Thai content expansive global distribution through Netflix really excites me. It opens up many new possibilities in terms of the stories that we want to tell the world and also the kind of genres which we may have not had the opportunities to do either because of budget constraints or local market demands.”

Ekachai Uekrongtham, executive producer at Grammy, Thailand, as well as head of Bravo! Studios, GMM Studios International

The impact of this story went further as well, especially when it was syndicated to other key markets across Asia.

Building Reputation: Trust Deficit in the World of Fake News

With fellow panelists and moderator. Photo credit: PRCA Malaysia

Recently, I was invited to be a panelist to discuss Building Reputation: Trust Deficit in the World of Fake News.

Here are the notes I prepared for myself (with some elaboration, specifically for this blog):

Point 1: The marketplace of reputation is built on the currency of trust.

Reputation provides the shorthand of trust – and becomes the lens by which we view the brand/company. 

However, communication doesn’t occur in a vacuum – this is where the of the media becomes vital. However, there is much to be discussed regarding the role of media as The Fourth Estate.  Which leads to:

Point 2: Fake news is possible because it is possible to distrust the media.

So, in that vacuum, bad actors fill the void with misinformation.

Media plays a key role and it’s why I have a keen interest in the survivability of the media industry. My concern is that with increasing overheads and budgetary pressures, some are veering very close to pay to play models.

Point 3: So what are we doing about this?

  1. Building & Safeguarding our reputation and building trust has become far more important amidst the noise and fake news.
  2. We are also exploring models of becoming our own media channels – owned channels (I.e. newsrooms).

More pics here.

Entrusted with a Thai national treasure: the Tham Luang cave rescue story

Right now, I’m feeling very grateful and humbled to be part of the team entrusted by the amazing kids and Coach, the government, as well as the people of Thailand with a national treasure: the incredible story of the Tham Luang cave rescue.

Earlier today, Netflix announced we are joining forces with SK Global Entertainment (of “Crazy Rich Asians” and “Delhi Crime” fame), Jon M. Chu (“Crazy Rich Asians”), and Nattawut “Baz” Poonpiriya (“Bad Genius”) to bring the dramatic story of the 2018 Thai soccer team rescue to audiences around the world.

The story combines so many unique local and universal themes which connected people from all walks of life, from all around the world. Thailand is a very important country for Netflix and we are looking forward to bringing this inspiring local, but globally-resonant story of overcoming seemingly insurmountable odds to life, once again, for global audiences.

On a more lighthearted note, there picture above depicts Netflix and SK Global team members – all of whom obediently adhered to the dress code, to wear something yellow in view of the Thai King’s upcoming coronation. Let’s just say that we look calm and dignified here, but there was much hustle over the weekend looking for yellow-colored ties!

Augmented Storytelling As A Force For Good – ReWILD Our Planet

Today, we were joined by over 70 journalists from Southeast Asia to launch REWILD Our Planet, Singapore’s first Social Augmented Reality (AR) experience jointly developed by the World Wildlife Fund (WWF), Google, Netflix, ArtScience Museum of Singapore, and PHORIA.

I was particularly proud of steering this effort given the pedigree of partners we had the pleasure of working with as well as the important cause we were championing. It wasn’t easy, but we successfully pulled off the launch of a sensorial experience that connected people to nature and one another through immersive storytelling that blended cutting-edge AR technology with stunning 4K video footage from Our Planet, a new Netflix original documentary series voiced by world-renowned naturalist, Sir David Attenborough.

Experiencing REWILD Our Planet

Combining spectacular IMAX-style projections with spatial soundscapes and AR, the experience lets participants explore four landscapes representing the last wilderness places on Earth: the forests of Borneo and India, the oceans of Asia, the grasslands of Mongolia, and the frozen worlds of the Arctic. It then highlights the urgency of restoring (or, “Rewilding”) nature by encouraging groups of participants to work together to unlock global weather patterns and magical animal encounters. The experience ends by leaving participants with a deeper understanding of shared solutions and a meaningful pledge to act and help bring nature back.

Ultimately, this immersive storytelling experience – where state of the art technology and quality entertainment meet – not only showcased the breathtaking diversity of our planet, but it also drove important conservation conversations, especially about how protecting our planet is a shared responsibility.

Spot.Ph’s video feature of REWILD Our Planet

The experience uses footage from Our Planet, an eight-part series that showcases the planet’s most precious species and fragile habitats, revealing amazing sights on Earth in ways they have never been seen using the latest in filming technology. From the creators of the award-winning series Planet Earth, and the result of a four-year collaboration with Silverback Films and WWF, Our Planet combines stunning photography and technology with an unprecedented, never-before-filmed look at the planet’s remaining wilderness areas and the rare and wonderful animals that call these places home. The ambitious project was filmed in 50 countries across all the continents of the world, with over 600 members of crew capturing over 3,500 filming days.

I’m really proud that we’re able to bring great and vital content like this to millions of people worldwide, informing and inspiring them towards taking action for the greater good. With REWILD Our Planet, I hope we are also taking this one step further by showing how stories can come to life in a way that spurs us all to help improve our environment. We couldn’t be more delighted to do this in concert with our amazing partners.

If you’re in Singapore, I hope you will go and check out this amazing experience at the ArtScience Museum – entrance is FREE! Also, join many others and watch this stunning documentary series, which starts streaming today!