For the life of me, I can’t remember how I stumbled upon this link post by CreativeBits – Does Sex In Advertising Sells[sic]? The post features a great (I use that term loosely) collection of sample ads that clearly shows that there are many brands and agencies that believe sex truly sells. However, each ad and campaign does raise the question – Does Sex in Advertising (or Marketing or Branding or PR…) help in any tangible way? Continue reading “Does Sex In Advertising Sell?”
I believe the art of branding, marketing and communications stems chiefly from a deep and thorough understanding of your audience. Without that, everything is just “theory” and “hope” – both of which are not great strategies when much is on the line.
So, you can imagine the thrill and excitement I felt when I was first introduced to the concepts of neuromarketing. The field is still in its infancy but there’s a lot of exciting and interesting findings out there already (still up for debate, I’m sure – but noteworthy nonetheless!). A good place to start is Buy.ology by Martin Lindstrom.
Another good place to start is with these 10 brain studies of 2009 that you should know about, which came by way of David Disalvo of Brainspin:
Continue reading “10 Brain Studies Of 2009 You Should Know About”
Link surfing following my previous post, I’ve come across another great video on Martin Lindstrom explaining some of the fascinating findings from Buy.ology:
Great learnings from this video:
Continue reading “Buy.ology Book Brief – BNet”
Here’s a great video featuring Martin Lindstrom, author of Buy.ology and neuromarketing guru, sharing with us the “tricks” that retailers use to get us to buy more stuff:
Fascinating learnings from this video: