Lighting The World One Liter At A Time

This was making its rounds on my Facebook timeline several times before I finally decided to take the time to watch the video… and wow, was I blown away!!! The ingenuity and the intent behind this innovation is truly inspiring!

Without spoiling too much, the video shows how a man nicknamed “Solar Demi” from Sitio Maligaya, Philippines brings light to many with a simple contraption involving a plastic bottle, water and some bleach. Like many commentators, I also initially thought it was going to be a Pepsi ad – but then again, even if it isn’t, if I were Pepsi, I would definitely go do something about it!

(How is this not on a TED talk already?!)

The video is as below:

Here’s a news report on the innovation and the movement:

Finally, and most importantly, please check out their site and see if you can help support a great cause. You can also find them on Facebook here or follow them on Twitter here (@aliteroflight):

Isang Litrong Liwanag (A Liter of Light) – http://isanglitrongliwanag.org/

Isang Litrong Liwanag (A Liter of Light), is a sustainable lighting project which aims to bring the eco-friendly Solar Bottle Bulb to disprivileged communities nationwide. Designed and developed by students from the Massachusetts Institute of Technology (MIT), the Solar Bottle Bulb is based on the principles of Appropriate Technologies – a concept that provides simple and easily replicable technologies that address basic needs in developing communities.

How 10 Brands Came About

I’m currently doing some thinking on “brand storytelling” (more on that as it comes), and thought this was an interesting article via Graphic Design Blog on how 10 brands originated. It got me thinking about the evolution of a brand – from what it originally was to where it is today. If anything, it also makes for great introduction fodder during presentations!

Cool facts about how brands came about:

Continue reading “How 10 Brands Came About”