The length of your job title…(Quote)

Over the years, I have come to realise this bit of truism when it comes to job titles:

The length of your job’s title is in inverse proportion to its significance.

Corporate Title Inflation

I have a friend who was once in a situation where she was offered a position that was, in this particular company, several rungs lower down the corporate ranking system compared to where she was at that time. Without going into comparisons and details about the job scope, it is suffice to say that she felt it felt like “a step back” compared to her job scope at that time. So she mentioned to the interviewer saying that she was presently only one step away from this “Senior Position” at her present job, while the job being offered was three steps away from a similar “Senior Position” title.

Then, the interviewer countered with the fact that such Senior Position titles were inflated – especially in the financial services and institutions that she was in at that time. He said, “Everybody’s a Senior Position in such institutions and organisations.”

Social Networking and Personal Branding

I know this is pretty much accepted as conventional wisdom, but I thought I’d put it down here anyway.

Social Networking – both offline and online – remains a vital tool in personal brand management.

As an example, I just found out enough about an incoming personnel both good and bad (unfortunately, it was mostly bad) – to have already formed my first impression. This means, the person will be coming in and, unknowingly, having to prove themselves already.

Is this good or bad? I don’t know – I only know that this is how things work.

It used to be what you know.

But then, it’s also who you know.

Now, you need to also think about who knows you… and what they know about you.

Hence, your personal brand: What you know < Whom you know < Who knows you < What they know about you.

Thoughts?

5 Tools That Measure Your Online Brand

You should know that brand management – whether personal or as an organization – now encompasses your presence online. So, here are five tools for you to measure your online brand via The Ladders.

5 Tips On How To Build A Social Media Resume

Dan Schawbel, author of Me 2.0: Build a Powerful Brand to Achieve Career Success and owner of the award winning Personal Branding Blog, shares 5 tips on how to build the ultimate social media resume: