5 Ways To Be Persuasive

I’m an avid student (in fact, self-professed geek) of the art and science of persuasion. I’d go as far as to say that my infinite fascination with how to increase one’s influence is probably the main reason why I continue to be passionate about branding, marketing and communications!

Hence, this article by one of my respected “gurus”, Guy Kawasaki, provides 5 compelling ideas about how to become more persuasive. Apart from the 5 ways, there is an additional resource at the end of the article in the form of a free 5-minute interactive test at www.myyesscore.com.

Here are the 5 ways: Continue reading “5 Ways To Be Persuasive”