Building Reputation: Trust Deficit in the World of Fake News

With fellow panelists and moderator. Photo credit: PRCA Malaysia

Recently, I was invited to be a panelist to discuss Building Reputation: Trust Deficit in the World of Fake News.

Here are the notes I prepared for myself (with some elaboration, specifically for this blog):

Point 1: The marketplace of reputation is built on the currency of trust.

Reputation provides the shorthand of trust – and becomes the lens by which we view the brand/company. 

However, communication doesn’t occur in a vacuum – this is where the of the media becomes vital. However, there is much to be discussed regarding the role of media as The Fourth Estate.  Which leads to:

Point 2: Fake news is possible because it is possible to distrust the media.

So, in that vacuum, bad actors fill the void with misinformation.

Media plays a key role and it’s why I have a keen interest in the survivability of the media industry. My concern is that with increasing overheads and budgetary pressures, some are veering very close to pay to play models.

Point 3: So what are we doing about this?

  1. Building & Safeguarding our reputation and building trust has become far more important amidst the noise and fake news.
  2. We are also exploring models of becoming our own media channels – owned channels (I.e. newsrooms).

More pics here.