I was reading this free e-book, Why Your Blog Is Your Social Media Hub, by Debbie Weil, the author of The Corporate Blogging Book. The e-book contains the responses of 32 experts to the question of whether one’s blog was truly the hub of one’s social media initiatives.
Out of the many the many answers that I read (which included everything from “yes”, to “no”, and everything else in the middle), my favourite was by my all-time marketing guru hero, Seth Godin, who said:
The hub of social media marketing is products and services worth talking about.
Yes, yes, and amen!