Winning at the Microsoft Asia Communications Summit 2012!


So, I’m in Hanoi, Vietnam for my first ever Communications Summit with Microsoft. The Microsoft Asia Communications Summit is a gathering of the Communications professionals community from around the Asian region who meet annually to connect, share, learn, align (with each other and Corp) and, of course, have fun!

As part of the summit, there is also an opportunity to showcase and celebrate best-practices, via the Microsoft Newshound Awards, which recognize excellence in Communications from our global community of passionate and committed PR & Communications professionals.

So imagine my utter surprise that – just 4 months into the job – the award submission I entered netted The Headline Award, the highest PR award to be won for the Microsoft Asia Newshound Awards 2012!

Headline Award 2012

This award is definitely a Team Malaysia win – I couldn’t have done it without everyone’s help:

  • The Legendary Asohan: My immediate predecessor, whose work I built on. Thanks for helping me have a great start to my career in Microsoft!
  • The Dedicated Dashika: I couldn’t have asked for a more amazing team member who is truly dedicated to success!
  • The Superior SWOT Communications Team: Edina, Ramesh and the rest – for your support and partnership in carrying our initiatives through!

This will definitely be a nice addition to the recently won Microsoft Asia Pacific Marketing Awards for PR as well!


Nike’s LiveStrong/Chalkbot

I saw this via Tom Fishburne’s Marketoonist – The Nike LiveStrong/Chalkbot, which won the digital grand prix at Cannes.

Nike sponsored a computerized road painting machine that “chalked” inspirational messages along the Tour de France. People submitted 36,000 messages through social media. Each message was printed on the section of the course, photographed, tagged with GPS coordinates and emailed to the person who submitted it.

This is where I agree with Tom: “What made this campaign social was not that it used social media tools. It was about the cause, not the shoes. It’s not where brands communicate. It’s how brands communicate.”

Microsoft Appoints PR Lead


From: Microsoft appoints PR lead, by Malati Siniah,, Malaysia

Microsoft appoints PR lead

By: Malati Siniah, Malaysia
Published: Dec 20, 2011

Malaysia – Microsoft Malaysia has appointed Wong Giok Leigh as public relations head for the local market.

In his new role Wong (pictured) will be in charge of PR strategy setting and planning, brand storytelling and messaging, media strategy and relations, social networking, digital communications strategy and capabilities, crisis communications and mitigation management along with business and marketing DNA for the company.

He will report to Danny Ong, chief marketing and operations officer for Microsoft.

Wong has spent several years in the banking and financial sector leading branding, marketing communications and PR functions and prior to his appointment at Microsoft was head of branding & PR at Hong Leong Bank (post-merger with EON Bank Berhad).

Some of Wong’s expertise include branding and brand building, corporate reputation, issues & crisis management, public & media relations and marketing communications strategy and deployment

On joining Microsoft Wong said: “The way the world is changing through technology and innovation has always amazed me. Companies and organisations have to fundamentally rethink the way they do business, manage their brands, and create impact.”

“So, having front row seats to this by being a part of the great team at Microsoft is a thrilling opportunity for me.”

Twitter’s Best Practices For Media

Straight from the horse’s mouth, here are several guides and best practices to integrate Twitter with TV, music, entertainment, sports and news.

  • Twitter on TV: A Producer’s Guide – A compendium of best practices for engaging and growing your audience on Twitter using the power of the TV screen. A simple integration can drive two to ten times more Tweets from your audience while your show airs.
  • Tweeting for TV – Before the web, the water cooler was the place people would meet to talk about what happened on television. Now this practice occurs in real-time, and people don’t want to wait until the show is over. Here’s how to join that conversation effectively.
  • Twitter for Newsrooms – Resources to help you and your organization at every step of the reporting and publishing process. We want to make our tools easier to use so you can focus on your job: finding sources, verifying facts, publishing stories, promoting your work and yourself.
  • Live-tweeting Best Practices – Live-tweeting is an easy, flexible way to turbocharge your engagement on Twitter. We’ve found that across many different genres and levels of celebrity, it consistently boosts retweets, @mentions, and new followers.
  • Twitter for Sports Organizations – Twitter and sports fit together because sports are live, immediate, suspenseful, and fun—and these are qualities Twitter mirrors and enhances in real-time. People use Twitter to follow their favorite players, sports writers, and teams, but most importantly: they use Twitter to talk about games as they happen.
  • Twitter for Athletes – It takes a lot of work to stay on top of your game as an athlete. First you’ve got to stay healthy and focused. But then there’s all the rest: staying in touch with teammates and friends, keeping your fans happy, and even running other businesses and charities. Here’s the good news: from your sport to your passion, Twitter gives you one place to bring it all together.

The Best And Worst Things To Do In A Crisis

In an article over at PR Daily, Danya Proud, Media Relations Director for McDonalds, USA shares a few helpful pointers on the best and worst things to do in a crisis. Very helpful tips when you want to ensure that your brand withstands the test (for it is always a matter of “when” you’d face a crisis, not “if”).


  • Never inflate the situation before you’ve figured it out, Proud says. Sending an email to your entire company when in crisis mode is unnecessary. Identify the key players and departments, and focus on communicating with them.
  • Never be a slacker. Social media moves quickly. “Gone are the days that you can procrastinate about what you’re saying,” Proud says. “You have a responsibility to get back to people.” If you aren’t informed enough to address the problem at hand, a simple tweet or post letting people know you’re looking into the issue will show that you’re listening.
  • Never miss an opportunity. A crisis can be an opportunity to set the record straight. “I seize every opportunity to educate,” Proud says.
  • Never fail to recognize C.A.V.E. people. Some people are “trolling” the Internet looking to stir up trouble. You need to know when to respond and when to recognize a “C.A.V.E.” person—that is, a Citizen Against Virtually Everything, as McDonald’s CEO Jim Skinner calls them. “Understand and accept that you won’t get 100 percent” of people loving your brand, Proud advises.


  • Define the crisis. Before you go into panic mode, you need to understand what the crisis is, what it means to your company, and who needs to be involved.
  • Tailor the communication. The CEO isn’t always the most relatable person. Make sure the person you choose to represent the crisis at hand resonates with the audience.
  • Avoid jargon. “People forget conversational language and resort back to comfortable corporate speak,” Proud notes.
  • Give them what they want. Proud knows that “it’s not about what you want to say, it’s about what your audience wants to hear.” McDonald’s embarks on listening tours and monitors social media to understand what people want from the company.
  • Acknowledge that you’re not perfect. If you’ve made a mistake, own up to it. Let people know you’re listening to them.

Full article here.