Brands Are The New Religions

Thou shalt not worship false iPhones

As I was fiddling with my iPhone today, I started thinking about how some of the rabid Apple fans I knew spoke about Apple and its related iProducts with almost-religious fervour in almost-religious terms. I mean, though I don’t consider myself a “rabid” Apple fan, but even I am guilty of this: I talk about my recent purchase of the iPhone4 and subsequent adoption its technology in religious terms! I frequently mention to my friends about how I’m now a “convert” and have “seen the light”… and I even go around proselytizing – telling everyone about the “Good News” that I’ve found in the iPhone!

And then,  I stumble upon this article over at Fast Company that talks about how a university study reveals that the Apple Logo Is an Agnostic’s Crucifix, Star of David! The study by Duke University reveals that:

The brand name logo on a laptop or a shirt pocket may do the same thing for some people that a pendant of a crucifix or Star of David does for others.

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