I think it should go without saying that you need to manage your brand online these days, whether you’re doing it for yourself or your brand. You should realize that, these days, customers, professors, potential employers – all of them turn to Google, Facebook and other online avenues to find out more about you before they even encounter you.
So what can you do to manage your brand online? Here are 5 steps, which I’ve reworded and summarized for my own application from this great article: