5 Steps To Manage Your Brand Online

I think it should go without saying that you need to manage your brand online these days, whether you’re doing it for yourself or your brand. You should realize that, these days, customers, professors, potential employers – all of them turn to Google, Facebook and other online avenues to find out more about you before they even encounter you.

So what can you do to manage your brand online? Here are 5 steps, which I’ve reworded and summarized for my own application from this great article:

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How NOT To Get Me To Attend Your Conference (A Cautionary Tale) – Part 2: How the Internet & Social Media makes bad customer experiences worse!

Quick recap: I was recently contacted (or, more accurately, badgered and harassed) by a telemarketer from GDS International (www.gdsapac.com) trying to sell me on the “iStrategy2010” conference (www.istrategy2010.com) – essentially a conference on social media. The series of sales calls that followed were a terribly annoying experience of being harangued into spending time with the telemarketer – it felt as if they were trying to wear me down (like those time-share sales meetings) just so that, in frustration, I’d say yes and be done with it.

Yesterday, I blogged about my experiences with the GDS International telemarketer. Today, I’ll tell you what I did following that ridiculous sales call.

Continue reading “How NOT To Get Me To Attend Your Conference (A Cautionary Tale) – Part 2: How the Internet & Social Media makes bad customer experiences worse!”

How NOT To Get Me To Attend Your Conference (A Cautionary Tale) – Part 1: How Bad Customer Experiences Are No Longer Acceptable In An Age Of Digital & Social Media

I was recently contacted (or, more accurately, badgered and harassed) by a telemarketer from GDS International (www.gdsapac.com) trying to sell me on the “iStrategy2010” conference (www.istrategy2010.com) – essentially a conference on social media. The series of sales calls that followed were a terribly annoying experience of being harangued into spending time with the telemarketer – it felt as if they were trying to wear me down (like those time-share sales meetings) just so that, in frustration, I’d say yes and be done with it.

Here is my cautionary tale…

Continue reading “How NOT To Get Me To Attend Your Conference (A Cautionary Tale) – Part 1: How Bad Customer Experiences Are No Longer Acceptable In An Age Of Digital & Social Media”

5 Steps For Consumer Brands To Earn Social Currency (via Fast Company)

I always enjoy Fast Company articles – and this one comes with a great visual to boot! Fast Company shares 5 Steps for Consumer Brands To Earn Social Currency, which talks about how it’ s not just about deriving popularity over social media applications or sites, but rather harnessing them towards action by earning social currency – i.e. one of my pet passions: influence.

The article is based of a new study by Vivaldi Partners and Lightspeed Research, which fielded the data, examining more than 60 companies and assesses customers’ brand affiliations, advocacy, and sense of community, among other factors, for how they create true value for the companies, no matter whether it’s online or off. The results reveal some surprising insights about the limits of social media. Most notably, smug, stunt-driven apps, games, and videos generate buzz but little else.

So what does work? Fast Company combed through Vivaldi’s data to find the most intriguing lessons. Here are the new rules for the game.

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Social Networking and Personal Branding

I know this is pretty much accepted as conventional wisdom, but I thought I’d put it down here anyway.

Social Networking – both offline and online – remains a vital tool in personal brand management.

As an example, I just found out enough about an incoming personnel both good and bad (unfortunately, it was mostly bad) – to have already formed my first impression. This means, the person will be coming in and, unknowingly, having to prove themselves already.

Is this good or bad? I don’t know – I only know that this is how things work.

It used to be what you know.

But then, it’s also who you know.

Now, you need to also think about who knows you… and what they know about you.

Hence, your personal brand: What you know < Whom you know < Who knows you < What they know about you.

Thoughts?