The Golden Circle – Simon Sinek (TED.com)

In this great TED.com talk, “How Great Leaders Inspire Action“, Simon Sinek introduces a simple concept, called The Golden Circle which explains why leaders/organisations are successful the way they are.

My key takeaways:

  • Great leaders/organisations communicate in this order: WHY –> HOW –> WHAT.
  • People don’t buy what you do, they buy WHY you do what you do.
  • The goal is not to sell to people who need what you have, but those who believe what you believe. Hire people who believe what you believe. Work with people who believe in what you believe in!
Enjoy the talk!

The greatest TED Talk ever sold (Morgan Spurlock)

I really, really enjoyed this video when I watched it. TED, of course, always has very thought-provoking talks to begin with – but this really hit home with me. I was especially cringing to see the reactions from the agencies/consultants interviewed… gosh, what a skewering of branding, marketing and communications practitioners everywhere! (Yet, it does get really hopeful and positive at the end of the video – there are some great people/practitioners/agencies out there still).

Some key takeaways for me:

  • Many people who say they are into transparency are liars and BS-ers. True transparency is very frightening… most of all, because you have to eventually relinquish control.
  • Ask yourself: What is your brand? (It’s not so easy to answer, unless you’ve really thought about it… and continue to think about it as you evolve and grow)
  • If your people can’t answer quickly and with certainty what your brand is… you really need to look into that. Otherwise, you don’t have a brand.
  • Take some risks!

Hope you enjoy this video as much as I did!