The greatest TED Talk ever sold (Morgan Spurlock)

I really, really enjoyed this video when I watched it. TED, of course, always has very thought-provoking talks to begin with – but this really hit home with me. I was especially cringing to see the reactions from the agencies/consultants interviewed… gosh, what a skewering of branding, marketing and communications practitioners everywhere! (Yet, it does get really hopeful and positive at the end of the video – there are some great people/practitioners/agencies out there still).

Some key takeaways for me:

  • Many people who say they are into transparency are liars and BS-ers. True transparency is very frightening… most of all, because you have to eventually relinquish control.
  • Ask yourself: What is your brand? (It’s not so easy to answer, unless you’ve really thought about it… and continue to think about it as you evolve and grow)
  • If your people can’t answer quickly and with certainty what your brand is… you really need to look into that. Otherwise, you don’t have a brand.
  • Take some risks!

Hope you enjoy this video as much as I did!

Got Great Goals? Shut Up About It

Going against conventional wisdom, Derek Sivers delivers a TED talk about why you should not tell anyone about your goals. Simply put, when you tell someone about your goals – you will get acknowledged and even accolades for such “good” or “lofty” ambitions. The good feeling you get from this tricks your brain into thinking that you’ve already achieved it – which makes you less likely to succeed. You would be less likely to push yourself harder towards achieving your goals since your mental dexterity to push you towards commitment has been lowered.

Interesting stuff… The video’s embedded below or available here: