I’m really pleased how this story landed.
Working cross-functionally, I set out to amplify how Netflix is a platform where the treasure trove of stories from Southeast Asia transcend boundaries and are shared with the world in diverse languages and genres. I was keen to highlight Netflix’s ambition in the region and how it is charting new territories by putting the spotlight on talented regional filmmakers and bringing them beyond their home countries.
The story landed very well, and I’m particularly thrilled at the ringing endorsements that came from our creator partners:
“Southeast Asia not only offers new frontiers for streamers in terms of creators and content but providers such as Netflix, which was launched across the region in 2015, are still only really taking root across the region. The idea of giving Thai content expansive global distribution through Netflix really excites me. It opens up many new possibilities in terms of the stories that we want to tell the world and also the kind of genres which we may have not had the opportunities to do either because of budget constraints or local market demands.”Ekachai Uekrongtham, executive producer at Grammy, Thailand, as well as head of Bravo! Studios, GMM Studios International
The impact of this story went further as well, especially when it was syndicated to other key markets across Asia.