Involvement in social media requires you to build up capabilities to be able to “listen” to the conversations happening around you and your brand. Fortunately, there are tools to help you do just that. Here’s a great, helpful overview for paid and non-paid tools I recently discovered while link surfing:
Socialmouth shares 10 Twools to help you track and perform better on Twitter! Very, very helpful if you’re planning to do branding or marketing on Twitter (or any project that needs to look into some sort of ROI measurement on Twitter – or if you just like analytics!).