Over at Noupe.com, I found a great showcase of type-based logo designs. I like their little blurb describing what logos are about:
A logo is the visual representation of the company that reflects the companyβs business or products, all the while building up the credibility of the company. An effective logo design is one that aesthetically satisfies the target audience and possesses the potential to penetrate customersβ minds as a selling agent. It should also be simple and memorable.
For the brand logo designs, these are my favourite ones:
(This one is quite possibly my favourite – a word entirely made out of numbers!)
I like the clever use of negative space to accentuate the brand here!
This one clearly and cleverly depicts the brand name.
My only complaint about all the ones above is that none of them really indicate exactly what the brand is about. It’s a pretty name cleverly depicted – there is no chance to turn the viewer’s initial impressions (i.e. “Wow, so clever!”) into action (i.e. raised brand awareness, equity, etc.).
Even so, which are your favourite ones?