The Best Damn Web Marketing Checklist, Period!

Kudos to Stoney deGeyter for compiling, quite aptly named, The Best Damn Web Marketing Checklist, Period!

Anyone interested in branding and marketing online has to check this out!


Thanks to Guy Kawasaki via Twitter.

5 Tips On How To Build A Social Media Resume

Dan Schawbel, author of Me 2.0: Build a Powerful Brand to Achieve Career Success and owner of the award winning Personal Branding Blog, shares 5 tips on how to build the ultimate social media resume:

Continue reading “5 Tips On How To Build A Social Media Resume”

The Dark Side of Marketing: Disney’s Baby Einstein Deception

The New York Times reports that Disney’s Baby Einstein videos have been found not to live up to its marketing claims: that Baby Einstein videos are “educational”. Disney was threatened a class-action lawsuit for unfair and deceptive practices unless they agreed to refund the full purchase price to all who bought the videos since 2004. “The Walt Disney Company’s entire Baby Einstein marketing regime is based on express and implied claims that their videos are educational and beneficial for early childhood development,” a letter from the lawyers said, calling those claims “false because research shows that television viewing is potentially harmful for very young children.” Continue reading “The Dark Side of Marketing: Disney’s Baby Einstein Deception”